Grooming is already wellness
Nearly two thirds of the grooming market is now spa, skin, and coat treatment, not basic bath and trim. Your clients have already made this shift. Most salons have not repriced for it.
Certification and Business System for Groomers
More than a groom. A whole new revenue stream.
You already see the itching, the shedding, the anxious dogs, the dry paws. Era Animal Wellness gives you the training, the language, and the systems to turn what you already notice into a paid wellness service your clients actually want.
6 weeksTo certified, start to finish
$48 to $68Added revenue per visit, no new clients
$165BUS pet industry spending projected for 2026
Animal wellness is the future of our industry.
The Problem
You see it first. You just do not get paid for it.
Groomers are usually the first to notice when something is off, and clients tell you things in the salon before they tell anyone else. Right now that expertise is given away for free, folded into the price of a haircut.
Expert level value, delivered at grooming prices.
- Suddenly shedding more than usual Coat
- Constant licking and chewing at paws Skin
- Panting and pink, hot skin in summer Season
- Trembling and shutting down on the table Stress
- Dry, cracked paw pads and nose Skin
- Slowing down, stiff getting into the tub Energy
- "What can I do for him at home?" Owner
The Gap
63%
50%+
40%+
The industry is growing. Groomers are not capturing it.
Pet parents are spending more on prevention and wellness than ever. But there is a gap between what owners notice at home, what you see on the table, and what makes it into a veterinary appointment.
Care is getting skipped
More than half of US pet owners report skipping or declining needed veterinary care in the past year. That does not mean groomers replace vets. It means the everyday wellness conversation has nowhere to live.
The money moved to services
Over 40 percent of pet spending now goes to services like healthcare, grooming, and wellness, the most resilient category in the industry. You are standing directly in front of it.
The Solution
The Era Animal Wellness Method
A structured, instrument based assessment, not a groomer's opinion dressed up. Every certified practitioner uses the same Dog Dosha Quiz, the same five assessment categories, and the same scoring logic, so two groomers in two different cities reach the same conclusion about the same dog. That is what makes it a credential instead of a workshop.
For the pet parent, all of that turns into something simple and friendly: every dog has a type.
The Sensitive Soul · Vata
Dry and delicate
Fine or dry coat, rough paws, nervous energy. Needs nourishing, calming, grounding care.
The Firecracker · Pitta
Runs hot
Warm skin, pinks up and itches in summer, reactive. Needs cooling, soothing care.
The Fluffy Marshmallow · Kapha
Carries the coat
Thick or oily coat, heavy shedding, folds and buildup. Needs a reset and steady maintenance.
How the method works
The quiz is scope safe by design. It observes and educates. It never diagnoses or replaces veterinary care.
What You Get
Five ways to start. You do not have to do all of it on day one.
Most salons begin with education and simple forms, then build into consultations as confidence grows. Every level is built and ready for you.
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1
Monthly Wellness Content Pack
Done for you captions, reel scripts, client emails, front desk flyers, and aftercare cards. A new themed campaign every month so you always have a reason to educate and sell.
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2
Intake Forms and Recommendation Sheets
Skin and coat, seasonal, nervous dog, senior comfort, and shedding intakes. A structured way to notice patterns and hand the client something real on the way out.
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3
Wellness Retail Bundles
Spa ritual, take home product, aftercare card, and an education piece, packaged into themed offers your front desk can actually explain in one sentence.
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4
Mini Wellness Consults
A short, personalized session priced at $19 to $39. Wellness support and education, never veterinary diagnosis or treatment.
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5
Certification and Deeper Training
The full 6 week Era Animal Wellness Certification. The framework, the quiz, the consultation sequence, and the business system behind all of it.
The Revenue Math
Same dogs. Same schedule. More revenue per visit.
This is not about adding more full grooms to a book that is already full. It is about what each dog on your table is worth when a wellness consult and a matched ritual kit sit on top of the groom.
"Because we completed your dog's wellness consultation today, we matched them with their ritual type. Normally $49, but with today's consultation you can add it for $29."
Mini Wellness Consult$19 to $39
Matched Ritual Kit add on+$29
Added revenue per visit$48 to $68
Before a single new client walks through the door. Run the same math across a week of dogs you are already grooming.
Early Proof
+$3,644
in added monthly revenue, with a 6.4 percent lift in profitability.
What one founding salon saw first.
Happi Pup Spa in Salt Lake City, Kim's own salon and formerly Sydnee's Pet Grooming, ran this during a relaxed partial rollout in June, before any dedicated ramp up.
This is early data from a single founding location, not an average across many salons and not a projection of what your salon will earn. We will not pretend otherwise.
Fit
This is not for everyone, and that is on purpose.
Built for you if
- You groom dogs regularly, whether you run a salon, a suite, or a mobile unit
- You are already answering wellness questions for free and want to get paid for it
- You have hit the ceiling of trading time for money and cannot add more grooms
- You want a credential that is instrument based, not opinion based
- You want the systems, not just the ideas
Not built for you if
- You are looking for a way to diagnose or treat medical conditions
- You want a certificate without doing graded case work
- You are hoping for another random retail add on to push at checkout
- You are not willing to have a real conversation with your clients about their dog
Who Built This
"I have been in the room. I know what the books leave out."
I co-founded Sydnee's Pet Grooming, which grew to 24 locations, and have owned salons since I was 23. I built Era Animal Wellness because our industry is ready for more than another add on.
- Co-founder of Sydnee's Pet Grooming, scaled to 24 locations
- Salon owner since age 23, still hands on with dogs and their people
- Studies in Ayurveda, integrative wellness, and animal naturopathy
- Continuing education in integrative and functional nutrition
Kim Srisark, MSFounder, Era Animal Wellness
Built in partnership with Andie Thueson, who architects the business systems and technology behind the method. Read the full story
Questions
What groomers ask before they enroll
Is this practicing veterinary medicine?
No, and the training is built specifically to keep you out of that territory. Week 1 covers scope of practice in detail: where wellness observation ends and veterinary care begins. Certified practitioners observe, educate, and refer. They do not diagnose, treat, or prescribe. The boundary is not a disclaimer we bolted on at the end, it is structural to the method.
Do I have to build any of the tech myself?
No. It starts with a one on one tech audit where we map how your salon runs today and what you are locked into. Then we build around it, so your booking, records, payments, follow up, and reviews finally talk to each other instead of being a discombobulated hot mess. The goal is a live, working system by the time your credential is issued.
Do I have to sell products?
No. Week 4 exists specifically to prove the consultation carries full value with no product attached. Product recommendations are an optional third level, offered only when they genuinely help the dog. If you never sell a single item, the certification still works.
What makes this a real credential?
Every practitioner uses the same 14 question Dog Dosha Quiz across five assessment categories, with the same scoring logic. To be certified you submit a complete documented case: quiz administered, scores, confirmed pattern, notes, recommendation, and follow up plan. That case is reviewed before your credential is issued.
What if I have never done anything like this before?
The program assumes you are an expert on dogs and a beginner at structured consultation. You will run graded practice consults during the cohort with direct feedback before you ever charge a client for one.
The Founding Cohort
Be one of the first certified practitioners in the country.
See the full system, the certification, and the founding cohort pricing on the enrollment page. Want to talk it through first? Book a private 1:1 call and we will help you decide whether Era is the right fit for your salon.
Enroll now or book a private call at a time that works for you. Founding cohort seats are limited.