Certification and Business System for Groomers

More than a groom. A whole new revenue stream.

You already see the itching, the shedding, the anxious dogs, the dry paws. Era Animal Wellness gives you the training, the language, and the systems to turn what you already notice into a paid wellness service your clients actually want.

Save Your Seat See the Method
6 weeksTo certified, start to finish
$48 to $68Added revenue per visit, no new clients
$165BUS pet industry spending projected for 2026
The Problem

You see it first. You just do not get paid for it.

Groomers are usually the first to notice when something is off, and clients tell you things in the salon before they tell anyone else. Right now that expertise is given away for free, folded into the price of a haircut.

Expert level value, delivered at grooming prices.

  • Suddenly shedding more than usual Coat
  • Constant licking and chewing at paws Skin
  • Panting and pink, hot skin in summer Season
  • Trembling and shutting down on the table Stress
  • Dry, cracked paw pads and nose Skin
  • Slowing down, stiff getting into the tub Energy
  • "What can I do for him at home?" Owner
The Gap

The industry is growing. Groomers are not capturing it.

Pet parents are spending more on prevention and wellness than ever. But there is a gap between what owners notice at home, what you see on the table, and what makes it into a veterinary appointment.

63%

Grooming is already wellness

Nearly two thirds of the grooming market is now spa, skin, and coat treatment, not basic bath and trim. Your clients have already made this shift. Most salons have not repriced for it.

50%+

Care is getting skipped

More than half of US pet owners report skipping or declining needed veterinary care in the past year. That does not mean groomers replace vets. It means the everyday wellness conversation has nowhere to live.

40%+

The money moved to services

Over 40 percent of pet spending now goes to services like healthcare, grooming, and wellness, the most resilient category in the industry. You are standing directly in front of it.

The Solution

The Era Animal Wellness Method

A structured, instrument based assessment, not a groomer's opinion dressed up. Every certified practitioner uses the same Dog Dosha Quiz, the same scoring logic, and the same five assessment categories. Two groomers in two different cities arrive at the same conclusion about the same dog.

That is what makes it a credential instead of a workshop, and what makes it defensible in front of a client.

How the method works
Environment

Home, climate, season, and the conditions the dog lives inside every day.

Movement

Activity pattern, energy cycles, and how the dog carries itself.

Nutrition

Digestion, appetite, and the everyday routine behind coat and skin.

Touch

Response to handling, tools, water, and the grooming process itself.

Rhythm

Sleep, routine, seasonal shifts, and recovery time after stress. The pillar most owners never think to mention, and the one you are best positioned to see.

What You Get

Five ways to start. You do not have to do all of it on day one.

Most salons begin with education and simple forms, then build into consultations as confidence grows. Every level is built and ready for you.

  • 1

    Monthly Wellness Content Pack

    Done for you captions, reel scripts, client emails, front desk flyers, and aftercare cards. A new themed campaign every month so you always have a reason to educate and sell.

  • 2

    Intake Forms and Recommendation Sheets

    Skin and coat, seasonal, nervous dog, senior comfort, and shedding intakes. A structured way to notice patterns and hand the client something real on the way out.

  • 3

    Wellness Retail Bundles

    Spa ritual, take home product, aftercare card, and an education piece, packaged into themed offers your front desk can actually explain in one sentence.

  • 4

    Mini Wellness Consults

    A short, personalized session priced at $19 to $39. Wellness support and education, never veterinary diagnosis or treatment.

  • 5

    Certification and Deeper Training

    The full 6 week Era Animal Wellness Certification. The framework, the quiz, the consultation sequence, and the business system behind all of it.

The Revenue Math

Same dogs. Same schedule. More revenue per visit.

This is not about adding more full grooms to a book that is already full. It is about what each dog on your table is worth when a wellness consult and a matched ritual kit sit on top of the groom.

"Because we completed your dog's wellness consultation today, we matched them with their ritual type. Normally $49, but with today's consultation you can add it for $29."

Mini Wellness Consult$19 to $39
Matched Ritual Kit add on+$29
Added revenue per visit$48 to $68

Before a single new client walks through the door. Run the same math across a week of dogs you are already grooming.

Fit

This is not for everyone, and that is on purpose.

Built for you if

  • You are a groomer, salon owner, or pet professional with a book of regular clients
  • You are already answering wellness questions for free and want to get paid for it
  • You have hit the ceiling of trading time for money and cannot add more grooms
  • You want a credential that is instrument based, not opinion based
  • You want the systems, not just the ideas

Not built for you if

  • You are looking for a way to diagnose or treat medical conditions
  • You want a certificate without doing graded case work
  • You are hoping for another random retail add on to push at checkout
  • You are not willing to have a real conversation with your clients about their dog
Who Built This
"I have been in the room. I know what the books leave out."

I co-founded a grooming franchise that grew to 24 locations and have owned salons since I was 23. I built Era Animal Wellness because our industry is ready for more than another add on.

  • Co-founder of a grooming franchise that scaled to 24 locations
  • Salon owner since age 23, still hands on with dogs and their people
  • Studies in Ayurveda, integrative wellness, and animal naturopathy
  • Continuing education in integrative and functional nutrition

Kim Srisark, MSFounder, Era Animal Wellness

Read the full story
Questions

What groomers ask before they enroll

Is this practicing veterinary medicine?

No, and the training is built specifically to keep you out of that territory. Week 1 covers scope of practice in detail: where wellness observation ends and veterinary care begins. Certified practitioners observe, educate, and refer. They do not diagnose, treat, or prescribe. The boundary is not a disclaimer we bolted on at the end, it is structural to the method.

I am already slammed. Where does this fit in my day?

The consult is short and sits inside the appointment you are already running. The content, forms, scripts, and campaigns are done for you, so you are implementing rather than creating. Most of the work of this system was designed to happen without adding hours to your schedule.

Do I have to sell products?

No. Week 4 exists specifically to prove the consultation carries full value with no product attached. Product recommendations are an optional third level, offered only when they genuinely help the dog. If you never sell a single item, the certification still works.

What makes this a real credential?

Every practitioner uses the same 14 question Dog Dosha Quiz across five assessment categories, with the same scoring logic. To be certified you submit a complete documented case: quiz administered, scores, confirmed pattern, five pillar notes, recommendation, and follow up plan. That case is reviewed before your credential is issued.

What if I have never done anything like this before?

The program assumes you are an expert on dogs and a beginner at structured consultation. You will run graded practice consults during the cohort with direct feedback before you ever charge a client for one.

The Founding Cohort

Be one of the first certified practitioners in the country.

Come to the free live webinar. See the full system, the certification, and the founding cohort pricing before it opens to anyone else.

Save Your Seat

Free live webinar. Two times available. Founding cohort seats are limited.