Do I have to switch off the booking software I already use?

No. We do not force a rip and replace. The first step is a one on one tech audit of how your salon runs today, including any contracts you are locked into. We then build the wellness system around what you already use, and migrate later if and when that makes sense. Our founding salon runs its booking on a tool it is under contract with, and the system was built around it.

What does the Era monthly membership cost and what does it cover?

The Era support membership is 297 dollars per month. It covers all ongoing technology maintenance for everything we built, monthly wellness content packs, live training and coaching sessions, and the practitioner community. The first three months are included and the clock starts at registration, so those months cover your buildout period.

Do I have to build any of the technology myself?

No. The buildout runs alongside your six weeks of class and includes your wellness website with the Dog Dosha Quiz wired in, online booking, client and pet records, payments and deposits, review requests, automated reminders and two way texting, and seasonal and win back campaigns. The goal is a live, working system by the time your credential is issued.

The Tech and Support

Certified is step one. We build the business around you.

Q: Who owns my website and client data if I leave?

You do. If you decide to leave, we release your setup to you as your own account and hand over your records. Your clients, your pet profiles, and your history come with you. Nothing is lost and nothing is held hostage.

You should not have to become an IT department to run a wellness service. So you do not. Every founding member gets their back office built and connected for them, shaped around how their salon actually works, so the whole thing runs instead of sitting in a folder of good intentions.

Era Animal Wellness starts every buildout with a one on one tech audit, then builds a connected back office around the tools a salon already uses, rather than forcing a switch to a single platform.

Join the Founding Cohort See a real finished build

The Real Bottleneck

You are a groomer, not a systems department.

"Most salons lose more money to missing systems than to anything that happens on the table."

The dogs are not the problem. The problem is the leaked revenue in between: the booking that never happened, the deposit that was never collected, the review that was never asked for, the client who drifted away because nobody followed up.

Adding a wellness service on top of a shaky back office just creates more to drop. So before we add anything, we fix the plumbing, and we build the new service directly into it.

Where It Starts

Do I have to switch off the software I already use?

No. We meet your salon exactly where it is. Some practitioners come in with nothing set up. Some are locked into tools they cannot leave yet. Either way, the first step is a tech audit, not a teardown, and the goal is to understand what you actually have before we build a single thing.

1

We map how you run today

A one on one audit of your booking, payments, records, and follow up. What works, what leaks, and what you are paying for and not using.

2

We work around your contracts

Locked into a booking tool until it renews? We build around it now and migrate you later. Nothing gets ripped out and nothing gets wasted.

3

We make it all talk

We connect the pieces so your systems finally work together instead of being a discombobulated hot mess, with the wellness service built right in.

A real example. Our founding salon runs its booking on a tool it is under contract with. Rather than force a switch, we built the wellness system around it, and the migration happens when the contract is up. That is the whole philosophy: build around your reality, not against it.

What Gets Built For You

What exactly gets built for my salon?

This is the one time buildout that runs alongside your six weeks of class. The goal is a live, working system by the time your credential is issued.

Wellness website

A professional, branded site built and launched for you, with the Dog Dosha Quiz wired in as a lead generator.

Built for you

Online booking

24/7 self booking with multi groomer calendars and breed or size time slots, built into your setup or around the tool you already use.

Built for you

Client and pet records

A real profile for every dog: temperament, needs, history, and wellness pattern, saved in and easy to pull up.

Built for you

Payments and deposits

Integrated checkout and deposit collection at booking, so no shows stop costing you a full slot.

Built for you

Review engine

Automatic review requests after every visit, and a simple way to show them off on your site.

Built for you

Quiz to booking automation

Completed quiz, pattern tagged, matched follow up sent, booking link delivered. The follow up that fires without you.

Built for you

Reminders and two-way texting

Automated text and email confirmations and reminders, plus two way texting so clients can reply without a call.

Built for you

Seasonal and win-back campaigns

Seasonal wellness campaigns and automatic we-miss-you messages that bring quiet clients back.

Built for you

Pet parent portal

A client portal for appointments and wellness history. We build this out with you, shaped around what your clients actually need.

Customized with you

The Conversion Engine

From completed quiz to booked revenue, on its own.

A pet parent takes your quiz. Their dog gets a type. Their details save to a profile, a matched follow up sends automatically with a booking link, the deposit is collected, and after the visit the review request and re-quiz prompt fire on their own. Watch it end to end.

The 90-second flow, coming soon

Quiz to booked revenue, start to finish

See a real finished build Book a walkthrough call

The Nurture Membership

What does the monthly membership cost and cover?

It is $297 per month, with your first three months included from the day you register, so the free months cover your buildout period. The buildout gets you live. The membership keeps the whole thing maintained and gives you a fresh reason to market every month, so momentum does not fade after launch.

Monthly wellness content packs: captions, reels, emails, flyers, and aftercare cards
Live training and coaching sessions
A practitioner community for support and ideas
Ongoing tech maintenance and support for everything we built

$297 / month

Covers all ongoing tech maintenance and your monthly content and support.

First 3 months included from registration

Your Data Is Yours

Who owns my website and client data?

You do. If you ever decide to leave, we release your setup to you as your own account and hand over your records. Your clients, your pet profiles, and your history come with you. Nothing is lost and nothing is held hostage. We earn your membership every month by being worth it, not by holding your business.

The Founding Cohort

Leave certified, and fully operational.

See the full program and founding pricing on the enrollment page, or book a call and we will map what your salon has and what we would build around it.

Join the Founding Cohort Book a 1:1 Call

Founding cohort seats are limited and priced for the first group only.