The Backend System

Certified is step one. We build the business around you.

When you join, you do not just get a credential. You get a complete backend built for you: your website, your booking, your client records, your review engine, and the automated workflows that turn a finished Dog Dosha Quiz into a booked, paid wellness service. Then the Nurture Membership, a monthly maintenance plan, keeps all of it running.

Save Your Seat See the Method
Done for youA complete tech buildout, not a login and a tutorial
Quiz to saleAutomated workflows that convert the assessment into revenue
Ongoing supportThe Nurture Membership wraps the whole system
The Real Bottleneck

You are a groomer, not a systems department.

Most salons lose more money to missing systems than to anything that happens on the table. The skill was never the problem. The scaffolding around it is.

Era hands you the scaffolding already built, so the wellness service you just got certified to run actually has somewhere to live.

  • No-shows with nothing collected up front Deposits
  • Wellness notes lost between appointments Records
  • Great work, almost no reviews online Reputation
  • Quiz results that never become a sale Follow up
  • Booking by text, phone tag, and memory Scheduling
  • Clients who drift off and never rebook Retention
What Gets Built For You

Your whole backend, delivered and configured.

This is the buildout you receive when you sign up. Not a blank platform. A working system, set up to your salon and ready to take bookings.

Your Wellness Website

A professional site that attracts clients, builds trust, and sells your wellness services around the clock. Built, branded, and launched for you.

Booking and Scheduling

Online booking clients can use 24/7, a calendar that handles multiple groomers without double booking, and breed and size time slots that match how long a groom actually takes.

CRM and Pet Records

Every dog gets a real profile: temperament, special needs, grooming history, and their wellness pattern saved right in the record and carried season to season.

Payments and Deposits

Simple integrated checkout with deposit collection at booking, so a no-show costs the client instead of costing you the slot.

Google Review Engine

Automatic review requests sent after every appointment, plus support getting those reviews live on Google, where new clients actually look.

Dosha to Sale Workflows

The automations that fire the moment a Dog Dosha Quiz is completed: tag the pattern, send the matched recommendation, follow up, and rebook. This is the engine below.

The Conversion Engine

From completed quiz to booked revenue, automatically.

The Dog Dosha Quiz is not just an assessment. It is the trigger. The moment it is scored, the system does the follow up most salons never get around to.

Step 1 Quiz Completed

The client finishes the Dog Dosha Quiz and the primary pattern is scored.

Step 2 Pattern Tagged

The result is saved to the dog's profile and tags the record automatically.

Step 3 Matched Offer

A recommendation matched to that pattern goes out, in your voice, on autopilot.

Step 4 Follow Up

Reminders and nudges do the chasing so nothing falls through the cracks.

Step 5 Rebook

Seasonal re-quiz prompts bring the client back on a predictable cadence.

The recommendation always traces back to the dog's assessment, never a sales script. The system just makes sure it actually gets sent.

The Full Toolkit

Everything running under one roof

Grooming, wellness, records, marketing, and follow up stop living in separate apps and start living in one connected system.

Core, set up day one

  • Online booking clients can use any time, no calls or texts
  • Multi groomer calendar with no double booking
  • Breed and size time slots matched to real groom length
  • Automated text and email reminders and confirmations
  • Two way texting so clients reply without a phone call
  • Online payment and deposits in one integrated checkout
  • Pet profiles with history, notes, and wellness pattern
  • Automatic review requests and Google review support

Growth, as you scale

  • Integrated retail store tied to each dog's wellness pattern
  • Pet parent portal to view history and rebook from a phone
  • Wellness AI assistant for quick pattern based questions
  • Seasonal campaigns like summer coat care for your Pitta pup
  • Win back messages triggered after weeks of no visit
  • Before and after photo library saved to each dog's profile
  • Loyalty and rewards for repeat visits and referrals
  • Reporting dashboard for busiest days, top services, revenue
Monthly Maintenance Membership

The Nurture Membership

The tech gets built once. Keeping it running is ongoing, and that is what the Nurture Membership is for. It is a simple monthly membership that maintains your system and keeps you supported: fresh material to run every month, live help to lean on, and a room full of practitioners doing the same work.

Think of it as the maintenance plan for your whole operation. A system without upkeep is just software you slowly stop logging into.

Save Your Seat
  • 1
    Monthly done for you content packsA themed wellness campaign every month: captions, reel scripts, client emails, front desk flyers, and aftercare cards. You plug it in, you do not build it.
  • 2
    Ongoing live training and coachingRegular live sessions to sharpen your consultations, work through real client situations, and keep the wellness service getting better after certification.
  • 3
    Community and practitioner supportA network of certified practitioners to compare notes with, ask questions, and share what is working, so you are building alongside people, not in isolation.
  • 4
    Support for your tech bundleOngoing help keeping your website, booking, workflows, and review engine running as your salon grows and the seasons turn.
Everything Together

What you get, and what keeps it running

Complete wellness website, built and launched for youTech Buildout
Booking, scheduling, and multi groomer calendarTech Buildout
CRM and pet records with wellness patterns savedTech Buildout
Payments, deposits, and integrated checkoutTech Buildout
Google review engine and reputation supportTech Buildout
Dosha to sale conversion workflowsTech Buildout
Monthly done for you content packsMonthly Membership
Ongoing live training and coachingMonthly Membership
Community and practitioner supportMonthly Membership
Ongoing maintenance and support for your tech bundleMonthly Membership

The buildout is what gets delivered when you join. The Nurture Membership is a separate monthly plan that maintains it and keeps you supported. The certification teaches the method, the buildout gives you the business to run it in, and the membership makes sure both keep working long after week six.

Founding Cohort

See the whole system live before you commit.

The free webinar walks through the certification, the tech buildout, and the Nurture Membership in full, so you can see exactly what gets built for you.

Save Your Seat

Free live webinar. Two times available. Founding cohort seats are limited.